One Less Car

2010 January 14
by admin

Someone forwarded this info on a One Less Car challenge happening at University of Florida. Nice tie to their carpool matching program (powerpoint). Always interesting to see creative ways institutions are dealing with climate and transportation footprint ~ especially along the behavioral front! Check it out at: http://www.sustainability.ufl.edu/onelesscar/

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from → Climate Change, Feature: Matt in Europe, Matt Nichols, Transportation, Trip Reduction, Urban Planning

One Response
  1. Matt permalink
    January 27, 2010

    Nice to see this for a university. Seattle’s program got a lot of notice. In Oakland, TransForm runs an annual Car-Free Challenge. http://transformca.org/live/car-free-challenge

    I love the creativity, but I love being a wet blanket more. I think this kind of behavior change marketing is just too hard. These programs take a lot of marketing and tracking, but often involve far fewer than 100 participants, and there’s no clear long-term impact.

    Better to work on building the permanent infrastructure to support or coerce a low-car lifestyle – bike facilities, bike parking, carsharing, sidewalks, transit service, parking pricing.

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